Chipotle

Named after a type of smoked jalapeño chilli pepper, Chipotle has over 1,200 outlets in the USA, & is now spreading its heat across the West End, with all the makings of a bona fide London chain. ‘Food with integrity’ is its credo, & the group puts great store by sourcing organic ingredients, sustainable seasonal produce & meat from ethically reared animals for a Mexican-based menu of ‘foil-wrapped, hand-crafted’ burritos, tacos, salads & burrito ‘bowls’ (minus the tortilla). Customers can customise their fillings & toppings, mixing & matching ingredients at will – the owners reckon there are around 60,000 possible permutations.