The Icecreamists

Food fiend ( 30s, Female, United Kingdom )

This place has got great reviews but i just cant see it working long term. Firstly, the interior just doesnt work for me – its so dark, i know its meant to be sexy but its horrible and depressing and ice cream is meant to be happyness inducing! What i hated was that the staff didnt seem to have a clue how to scoop ice cream either – and for close to £6 for 3 scoops, i expected better. Friendly, yes to an extent but couldnt cope with the queue – all they needed to be able to do was scoop ice cream and they really struggled. Buy an ice cream scoop guys rather than a large spatula!!!

The prices are high – £6 for a small tub and £4 for a cone (or near this price) – the cone took two scoops and although the tub was a funky plastic, it was very small and barely took two decent scoops, let alone 3 as stated. I definitely got more for my money with my cone.

Tastewise, its very nice but not exceptional. I noted quite a few new ice cream bars in Soho so i cant see how this place is going to differentiate itself significantly long term. The only thing is the location within the market so its not hard to miss – but long term, im unsure – too pricey for what youre getting.