23 August 2014

Atari-ya Swiss Cottage

75 Fairfax Road, London NW6 4EE

£30.00 Japanese West Hampstead, Kilburn
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  • Wine: £15.00
  • Opening Hours: Tues-Sun 12N-2.30pm 6-10pm

Square Meal Review of Atari-ya Swiss Cottage ?

Given that it has links to various wholesale companies dealing in prime seafood and Japanese provisions, it’s no surprise that this dinky sushi joint scores highly for the sheer freshness and quality of its raw materials (without any hike in prices). As an introduction, order one of the mixed sets – perhaps glossy slivers of tuna, salmon, yellowtail and mackerel neatly lined up on wooden boards with mounds of wasabi and pickled ginger. Raw fish aside, there’s also plenty to enjoy: deep-fried halibut resembles a fishy version of agedashi tofu in a soft, fragrant broth; tempura specialities have all the requisite crispness without any grease; and there are excellent yakitori skewers and donburi rice bowls too. Drink draught Asahi, shochu or warm saké, and be sure to reward the obliging, knowledgeable staff.

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  1. Published : Thursday, 14th June 2012

    andmorefood :: atari-ya, london

    great japanese food at swiss cottage. this was my birthday dinner and I love love japanese food. there’s something so calming and clean about the tastes, and yet it covers the entire spectrum of flavours. I had actually planned to go to yashin this year as I’ve read great things about it – but then the most-planned things don’t always happen, and that’s not such a bad thing either. this isn’t my first time at atari-ya, and we fancied coming here was of greater value than going to yashin which would be technically perfect, but atari-ya is one of the famous importers of japanese high-grade fish in london and so why not just go to the source if you’re hankering after some great sushi/sashimi?
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Essential Details for Atari-ya Swiss Cottage

  • Address: 75 Fairfax Road, London NW6 4EE
  • Telephone: 020 7328 5338
  • Website:
  • Opening Hours: Tues-Sun 12N-2.30pm 6-10pm
  • Capacities: Private room for 6 people

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