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Square Meal Review of Novikov - Asian Restaurant ?

Rihanna drops by when she’s in town, there’s a takeaway menu for private jets, and owner Arkady Novikov runs more than 50 restaurants in Moscow – yet this place is about more than feeding the super-rich. True, the menu lists Wagyu, foie gras, black cod and king crab, but the chefs in the glass-walled kitchen execute the ‘oriental greatest hits’ repertoire with perfect timing, expert slicing and pin-sharp presentation. While you could fill up on miso baby chicken or spicy veal cutlets, we recommend the small plates – some tuna tartare here, a scallop dumpling there, plus soft-shell crab sushi and a sashimi salad (yellowtail and coriander, say) – or following the suggestions of the clued-up and “attentive” staff. High expenditure is a given, though lunchtime dim sum menus are a relative snip (20 dumplings for £25). There’s also a sedate Italian restaurant on site, but all the excitement is out front here in the Asian room: a slinky space of granite walls and lacquered ebony, where wooden blinds keep out prying eyes.

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  1. The restaurant is owned by Arkady Novikov, a Russian millionaire restaurateur with more than 50 restaurants throughout Russia. Novikov is his flagship London restaurant, in fact his first outside Russia. It is located on Berkeley Street in Mayfair, across the road from that pretentious celebrity haunt, Nobu Berkeley. Novikov is split between two restaurants, one serving pan-Asian food, and the other serving Italian food. There is also a lounge area in the basement for those just wanting drinks, plus a smallish bar area that graces the entrance to the venue...
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  1. Located in the heart of Mayfair, Novikov is prolific restaurateur Arkady Novikov's first foray into the London restaurant scene.
    This spacious venue houses a lounge, an Italian restaurant and an Asian restaurant set in different rooms and both offering different menus. The interiors are designed to ultimate perfection and the high quality and presentation of the decor reflect the high end status that Novikov have.

    As a result, at Novikov you receive great attention and care as you enter the door, meet with the reception/cloakroom and are shown to your seat. Each table is allocated a main waiter/waitress...
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