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The restaurant is owned by Arkady Novikov, a Russian millionaire restaurateur with more than 50 restaurants throughout Russia. Novikov is his flagship London restaurant, in fact his first outside Russia. It is located on Berkeley Street in Mayfair, across the road from that pretentious celebrity haunt, Nobu Berkeley. Novikov is split between two restaurants, one serving pan-Asian food, and the other serving Italian food. There is also a lounge area in the basement for those just wanting drinks, plus a smallish bar area that graces the entrance to the venue...
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Located in the heart of Mayfair, Novikov is prolific restaurateur Arkady Novikov's first foray into the London restaurant scene.This spacious venue houses a lounge, an Italian restaurant and an Asian restaurant set in different rooms and both offering different menus. The interiors are designed to ultimate perfection and the high quality and presentation of the decor reflect the high end status that Novikov have.As a result, at Novikov you receive great attention and care as you enter the door, meet with the reception/cloakroom and are shown to your seat. Each table is allocated a main waiter/waitress...
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