See more

Square Meal Review of Atari-ya ?

Now that word has got out, it’s not so easy to bag a table at this dinky sushi joint, so phone ahead. Why the popularity? It’s Atari-ya’s flipping fresh fish – the quality soars above what you’ll find at chain sushi joints, but not the prices. Glossy slivers of tuna, salmon, yellowtail and mackerel are neatly lined up on wooden boards with mounds of wasabi and pickled ginger. Sushi aside, there’s much else to please: deep-fried halibut is like a fishy version of agedashi tofu in a soft, fragrant broth; chicken yakitori come as tasty little skewers; and the tempura has all the requisite crispness without any grease. Drink draught Asahi or warm saké and be sure to bring cash: you’ll want to reward the obliging staff, but tips aren’t accepted on credit cards.


Click here to read our diners’ reviews, or write your own

Got a blog?

Add your blog review of Atari-ya to Square Meal

Win fab prizes • Attract traffic to your blog • Add prestige to your blog Find out how

  1. Published : Thursday, 14 June 2012

    andmorefood :: atari-ya, london

    great japanese food at swiss cottage. this was my birthday dinner and I love love japanese food. there’s something so calming and clean about the tastes, and yet it covers the entire spectrum of flavours. I had actually planned to go to yashin this year as I’ve read great things about it – but then the most-planned things don’t always happen, and that’s not such a bad thing either.

    this isn’t my first time at atari-ya, and we fancied coming here was of greater value than going to yashin which would be technically perfect, but atari-ya is one of the famous importers of japanese high-grade fish in london and...
    More from andmorefood »

  1. One Sunday, after a long week at work, my sister and I decided to treat ourselves to a Thai massage. Since the massage parlour was close to Atari-ya in Swiss Cottage, my sister suggested we go there for lunch. She had been a few times before and always raved about it, so I was looking forward to trying it myself. It was pretty busy and since it was just the two of us, we were happy to sit by the counter and watch the sushi masters work their magic. We decided to order the mini soba noodle and eel sushi bowl and assorted sashimi from the special lunch menu which came with salad, a marinated salmon appetizer and dessert....
    More from Half a Slice of Toast »

To view a tour you need a Java-enabled browser.

Essential Details for Atari-ya

  • Address: 75 Fairfax Road, London NW6 4EE
  • Telephone: 020 7328 5338
  • Website:
  • Opening Hours: Tues-Sun 12N-2.30pm 6-10pm

Are you the restaurant owner? Click here for Links & Logos

Location of Atari-ya

  1. Enquiry Type

    Are you making a general enquiry or enquirying about private rooms?

    If you want expert advice on the best private rooms and their availability use our free Square Meal Concierge service and earn extra Square Meal Rewards points with every booking.

  2. Personal Details

    You are making an enquiry at Atari-ya .

    *Required field

  3. Enquiry Details

    You are making an enquiry at Atari-ya .

    *Required field

    By clicking 'SEND' you agree to the Square Meal User Agreement

    Cancel SEND Back
  4. Confirmation

    Thank you for your enquiry - Message sent to: Atari-ya

Diners at Atari-ya also recommend...