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Square Meal Review of Loaf ?

Billed as a cross-breed of a New York-style coffee shop and an archetypal British caff, this recent addition to Fitzrovia’s indie café scene mixes retro interiors and home cooking with edgy urban vibes. Reclaimed scaffolding, exposed brick walls, ‘milk bottle’ light fixtures and subway-green tiling set the scene for a roster of Allpress coffees, freshly baked cakes and all manner of savoury bites. Kick-starters of breakfast sarnies, fry-ups and Manhattan-inspired grilled cheese toasties give way to hand-tossed salads (Caesar, Cobb etc), healthy ‘protein boxes’ and hot lunch combos – anything from honey and garlic chicken wings to Caribbean jerk and mac ‘n’ cheese, with suitable garnishes ranging from truffle oil to bacon and maple syrup. Also don’t miss the BBQ pulled pork with mash and BBQ beans.


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  1. Arabella would love to spend her Easter holidays lying around on the sofa watching film after film, eating pasta and maybe the odd trip to the park. I however have different ideas!! Today I decided that we should venture to the British Museum as it is one of the very few museums we haven't been to (I would recommend it, especially the Egyptian area - fascinating). Obviously our day trip had to include lunch and I decided to try Loaf, a toasted sandwich shop that I had recently read about in the Sunday Times. I love a toastie however a toasted sandwich maker is one of the many things I can't squeeze into my kitchen...

Essential Details for Loaf

  • Address: 93 Tottenham Court Road, London W1T 4HL
  • Telephone: 020 7323 0692
  • Email:
  • Website:
  • Opening Hours: Mon-Fri 7am-5pm Sat-Sun 9am–4pm (Sun 10am-)

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