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Square Meal Review of Brasserie Zédel ?

Chris Corbin and Jeremy King’s jam-packed time-warp tribute to the opulent Parisian brasserie is almost universally adored – not least for its dependable food, surprisingly low prices, long opening hours and all-round fun factor. The stunningly appointed basement dining room is vast enough to accommodate a polyglot crowd of Savile Row suits, curious tourists, scruffy students, footsore shoppers and theatre-goers with its pink walls, pillars, chandeliers and lofty ceilings, while the equally vast, ‘something for everyone’ menu is ‘astonishing value’. Here you will find well-rendered versions of snails in parsley butter, soupe à l’oignon, steak haché and rich choucroute – plus spinach tart, spicy merguez sausages, confit duck, ‘glorious’ floating islands and much more besides. Service remains sharp and courteous (despite the restaurant’s brisk turnover), while appealing wines by the glass and pichet add to the overall affordability.

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  1. Brasserie Zédel. I’d formed an opinion about it before I went. I’d assumed I wouldn’t like it. Too big, too noisy, too everything.

    Listen carefully for I will say this only once: I was wrong.

    You can imagine my initial reaction, when an email from a Jeremy King appeared in my inbox...
    More from Saying it straight »

  1. Published : Friday, 2 August 2013

    The Swindian :: Restaurant review: Brasserie Zédel

    You’d never even know it was there… the expansive, high-ceilinged restaurant, bar and cabaret, hidden underground behind an unassuming façade on Sherwood Street. This was the location I chose for this month’s team meeting, and as on previous occasions, it was a huge success.
    More from The Swindian »

  1. Published : Tuesday, 3 June 2014

    London Grump :: Brasserie Zedel, London W1

    A glitzy French brasserie in the heart of Piccadilly, Brasserie Zedel serves up pretty good food at terrifying low prices.

    On Saturday the Regent Tweet bloggers and I headed to this marvellous marble restaurant to try their three course fixed priced menu, which costs £11.75. Did you hear that? ELEVEN POUNDS.

    Of course for ELEVEN POUNDS you don’t get the most elaborate of dishes, but you do get consistently good food that’s full of flavour, and you get it served pretty damn quickly too. The Prix Fixe menu currently includes...
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  1. Published : Wednesday, 12 February 2014

    THIS LITTLE PIGGY LOVES FOOD! :: BRASSERIE ZEDEL, PICCADILLY

    When I booked Brasserie Zedel (another by Corbin & King), I maybe should have paid more attention to the website as I was completely shocked when I arrived - the restaurant is so not what I was expecting. I thought Brasserie Zedel would be very similar to its sister restaurants such as Colbert, The Wolseley and my own personal favourite The Delaunay (Review here) however it had a completely different atmosphere and was absolutely HUGE!You walk in through The ZL Cafe and then you go downstairs and there is The Bar American (a classic art deco American bar), Le Crazy Coqs (a cabaret and performance venue) and then there is the Brasserie Zedel - the biggest restaurant I have ever seen! I felt like I was in a dining room on a cruise ship.We were late for our reservation as our taxi had been delayed so we were told we would only have the table for an hour and a half - I hate it when restaurants do this especially as I had phoned to let them know and the restaurant was so enormous - surely they can't have that many reservations coming in at nearly 10pm.Anyway we were shown to our seats and we ordered some drinks - a Ricard for Pascal and a g&t for me. They arrived very promptly with the most gorgeous warm fresh bread and salty butter. The menu was jam packed and despite having studied it before I came I was still undecided (menu) - there were so many different starters I wanted. I couldn't decide between the Quiche Lorraine, Pate de Campagne Maison, Crabe Mayonnaise, Tartare de Saumon - it all sounded too good.I ended up for for snails in parsley butter.These were OK, chunky snails with lots of butter however they were not the best. I was disappointed, I did add some salt which helped but I was expecting more.My second shock of the evening was that Pascal ordered a fish based starter and fish for main. Never in 5 years has he done this!!He ordered Soupe de Poisson et sa Rouille which he did enjoy although I found it full of pepper.For mains I had the Steak Hache, Sauce au Poirve et Frites. This was nice, cooked medium rare and a delicious sauce. The chips were my favourite kind, thin, crispy and salty and were perfect to dip in the sauce - I was even kind enough to share a couple with Pascal!We shared the Epinards a la Creme which was very good, you could really taste the hint of nutmeg. I could have easily just had one to myself.Pascal ordered Dourade au Four en Croute de Sel with Lyonniase Potatoes. The potatoes were cooked inside the fish and as before he really enjoyed it - I was too busy with mine to have a bite plus still in shock that he had ordered fish.We were tempted to order the cheese plate to share as it had a great selection, plus the bread was so soft and warm but we were both too full and tired. We ended up just paying the bill and heading home - all done and dusted in just over an hour.We were both satisfied and enjoyed the meal however it was not amazing. Service was good, the food was nice but it wasn't memorable and did not live up to it's "sisters" standards. If I was in the area and I didn't have anywhere booked I would happily go there again but I wouldn't make the effort to reserve a table etc….there are many other better restaurants in the area such as Polpo or Bob Bob Ricard.I think it is better for lunch or pre / post theatre - one thing that does have to be mentioned though are the prices, it is extremely extremely reasonable which is very rare in the West End!Brasserie Zedel20 Sherwood StreetLondonW1F 7EDTel: 0207 734 4888Email: [email protected] 
    More from THIS LITTLE PIGGY LOVES FOOD! »

  1. Under the interminable throngs of West End slow-walkers and shops hawking tourist tat, beneath the beguiling facade of the ground-level ZL coffee bar on Sherwood Street, you can find a capacious slice of 1940’s Paris that I don’t think everyone knows about.

    Hands up, I didn’t.

    Brasserie Zédel is a grand dining room and just one part of the sprawling subterranean entertainment offering that occupies this space; it was previously the basement of the former Regent Palace Hotel built in 1915 as the largest in Europe. Behind the venture is Chris Corbin and Jeremy King, famed for their work on the baroque beauties that are The Wolseley and The Delaunay. ..
    More from The Cutlery Chronicles »

  1. Published : Friday, 23 August 2013

    foodit. - Blog :: REVIEW: Brasserie Zedel

    I have a small postcard of Renoir's 'Le déjeuner des canotiers' in my room. It's not the real thing, but it's an authentic symbol of something very French, a sense of indulgence that can be had by any and all: the luxury improved by the absence of frippery. This is the case at Zédel: an Art Deco brasserie with the required excellent, simple and affordable food, efficient service and the soundtrack of cutlery and atmosphere that should be a given in a true brasserie. Oh, and there's a cabaret and bar just opposite.
    A good restaurant is one that does not make you feel conscious about dining alone. Walking in without novel or newspaper on my first visit, I was led to a table and drinks orders taken quickly. Dropping by to book a table for two in the afternoon 6 weeks later, we were told that there was nothing available until half eight, although we were welcome to come in earlier and see if a table was available. Seeing as spending time in one of the world's great cities is no hardship, it was an easy choice to amble around Golden Square and explore some of the quieter bits of the Smoke. An hour and a half before the original booking time, there was no issue being led to a table. Bread and a carafe of water are supplied quickly by faultless staff who know the menu inside out and can recommend suitable wines that, as in France, can be ordered by the pichet...
    More from foodit. - Blog »

  1. Published : Sunday, 29 September 2013

    Wrap Your Lips Around This :: Brasserie Zedel

    It’s not exactly cheap once you order 3 courses and drinks, but Brasserie Zedel offers decent value for money in London’s West End, and a feel of something different – the likes of which the formula driven Café Rouge, Pizza Express and Bills can only hope for. Located less than a minute from Piccadilly Circus, this basement restaurant is deceptively bathed in light. Vast and sprawling, there is a giddy, over-the-top theatricality involved in the red velvet seating, brass rails, and gold leaf embellished marble columns – we are not in Kansas anymore Toto.

    The menu, written on a rather cumbersome sheet of A3, contains dishes about as subtle as the décor including egg mayo, lobster cocktail, quiche lorraine, frogs legs and snails...
    More from Wrap Your Lips Around This »

  1. Brasserie Zedel is bustling with diners on a Thursday lunch-time and I am initially a touch overwhelmed by the clatter and ostentatious French decor. Tourists, business people, the odd celebrity (I spot Miriam Margoyles), tourists, families and everything but the kitchen sink is eating here, but it’s easy to see why. The food is distinctly French, cheap as chips and really rather middling. It’s not earth-shatteringly innovative, it’s not supposed to be. My fish is cooked well, my egg mayonnaise is a pretty plate and desserts are delectable. It’s clearly heaving with people for a reason. Is it ostensibly French? Perhaps, it’s a tourist hot-spot and I feel like I’ve entered a scene in Moulin Rouge, but at £2.25 for a starter that’s better than many I’ve consumed in more expensive restaurants, I’m not complaining.

    Critics seem to love this art deco dining hot spot, with The Guardian’s Jay Rayner calling it lover letter to the classic Parisian brasserie. It’s certainly glamorous in one sense, inhabiting a space formerly occupied by a columned ballroom. A lavish chandelier, deep red hues, marble cladding and velvet banquettes characterise the haunt...
    More from London Dining Reviews »

  1. Published : Wednesday, 12 February 2014

    THIS LITTLE PIGGY LOVES FOOD! :: BRASSERIE ZEDEL, PICCADILLY

    When I booked Brasserie Zedel (another by Corbin & King), I maybe should have paid more attention to the website as I was completely shocked when I arrived - the restaurant is so not what I was expecting. I thought Brasserie Zedel would be very similar to its sister restaurants such as Colbert, The Wolseley and my own personal favourite The Delaunay (Review here) however it had a completely different atmosphere and was absolutely HUGE!You walk in through The ZL Cafe and then you go downstairs and there is The Bar American (a classic art deco American bar), Le Crazy Coqs (a cabaret and performance venue) and then there is the Brasserie Zedel - the biggest restaurant I have ever seen! I felt like I was in a dining room on a cruise ship.We were late for our reservation as our taxi had been delayed so we were told we would only have the table for an hour and a half - I hate it when restaurants do this especially as I had phoned to let them know and the restaurant was so enormous - surely they can't have that many reservations coming in at nearly 10pm.Anyway we were shown to our seats and we ordered some drinks - a Ricard for Pascal and a g&t for me. They arrived very promptly with the most gorgeous warm fresh bread and salty butter. The menu was jam packed and despite having studied it before I came I was still undecided (menu) - there were so many different starters I wanted. I couldn't decide between the Quiche Lorraine, Pate de Campagne Maison, Crabe Mayonnaise, Tartare de Saumon - it all sounded too good.I ended up for for snails in parsley butter.These were OK, chunky snails with lots of butter however they were not the best. I was disappointed, I did add some salt which helped but I was expecting more.My second shock of the evening was that Pascal ordered a fish based starter and fish for main. Never in 5 years has he done this!!He ordered Soupe de Poisson et sa Rouille which he did enjoy although I found it full of pepper.For mains I had the Steak Hache, Sauce au Poirve et Frites. This was nice, cooked medium rare and a delicious sauce. The chips were my favourite kind, thin, crispy and salty and were perfect to dip in the sauce - I was even kind enough to share a couple with Pascal!We shared the Epinards a la Creme which was very good, you could really taste the hint of nutmeg. I could have easily just had one to myself.Pascal ordered Dourade au Four en Croute de Sel with Lyonniase Potatoes. The potatoes were cooked inside the fish and as before he really enjoyed it - I was too busy with mine to have a bite plus still in shock that he had ordered fish.We were tempted to order the cheese plate to share as it had a great selection, plus the bread was so soft and warm but we were both too full and tired. We ended up just paying the bill and heading home - all done and dusted in just over an hour.We were both satisfied and enjoyed the meal however it was not amazing. Service was good, the food was nice but it wasn't memorable and did not live up to it's "sisters" standards. If I was in the area and I didn't have anywhere booked I would happily go there again but I wouldn't make the effort to reserve a table etc….there are many other better restaurants in the area such as Polpo or Bob Bob Ricard.I think it is better for lunch or pre / post theatre - one thing that does have to be mentioned though are the prices, it is extremely extremely reasonable which is very rare in the West End!Brasserie Zedel20 Sherwood StreetLondonW1F 7EDTel: 0207 734 4888Email: [email protected] 
    More from THIS LITTLE PIGGY LOVES FOOD! »

  1. Published : Tuesday, 19 November 2013

    Samphire and Salsify :: Brasserie Zedel

    I first visited Corbin and King’s Brasserie Zedel during their soft launch and fell in love with the place. It has since become my favourite restaurant in London; its Piccadilly location, the lavish surroundings and affordable prices make it the perfect place for a bite to eat.

    My visit on this occasion was with my lady friend for dinner and a spot of cabaret in the Crazy Coqs (their cabaret venue in the same building)...
    More from Samphire and Salsify »

  1. Published : Friday, 27 September 2013

    Brunch etc. :: Pre-theatre meal at Brasserie Zedel

    A few weeks ago my friend and I enjoyed a sophisticated pre-theatre dinner at Brasserie Zedel in Soho. The first appearances of this popular French restaurant are deceptive - entering at street level you find yourself in what seems to be little more than a laid-back bistro. Head downstairs, however, and you will discover a glamourous ball room, decked out in fabulous art deco style (complete with marble pillars and over the top gold detailing).

    The menu features a good selection of classic French dishes, with everything from frogs legs to beef Bourguignon, and is very reasonably priced given the lavish surroundings and central location (you can get a main course for under £10, or 3 courses for £11.75 on the prix fixe menu)...
    More from Brunch etc. »

  1. Published : Sunday, 3 March 2013

    A Table For Two :: Brasserie Zédel

    Brasserie Zédel can only be described as unadulterated opulence for the gastrically concerned masses. Beneath the jostling streets of Piccadilly and behind an almost modest street side facade lies a labyrinth of splendour. Down the stairs and into the foyer you’ll be greeted with hand-painted murals, chandeliers and rich velvets. Such grandiose (one could imagine) is reminiscent of Titanic’s grand hall with only the clientele bringing us back to modern times...
    More from A Table For Two »

  1. Published : Saturday, 12 January 2013

    Fd Over LDN :: Brasserie Zédel

    In a side street just off the hustle and bustle of central tourist haven Picadilly, the Uk's equivalent of Times Square lit up at night with advertising hoardings, lies a subterranean space unlike any you are likely to find in London. The place is grandeur of the highest level, bordering towards the obscene. The amount of marble and lighting is on an epic scale. The dining room, with over 250 seats is more the size of a small field, and is packed out, even the grand piano looks diminutive at the side of the room. Despite it's size it's not that easy to get a walk-in, booking is recommended. For those of you unappreciative of the latest 'no reservation' trend, this is what you've been looking for. The cuisine is classical French, and while not in vogue, this place should be around for much longer than most, unless the upkeep of all the marble and brass puts them into liquidation...
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  1. Published : Saturday, 23 June 2012

    samphire and salsify :: Brasserie Zedel

    Brasserie Zedel is a “grand Parisian brasserie transported to the heart of London” by Chris Corbin and Jeremy King (owners of the Wolseley and Delaunay). Being big fans of both, my gentleman companion and I were excited to be attending the first ever dinner service during their soft launch. Situated just off Piccadilly Circus and...
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  1. I'm generally a pretty cluey person. Well, I'm prone to episodes of imitating Dr Stupid now and then (for you Ren & Stimpy fans out there), but generally, I'm fairly switched on. What worries me is that I'm still puzzled by Brasserie Zedel. Eating food shouldn't be confusing, should it? But being served broadly mediocre food, with haphazard service in an over-the-top lush setting resulted in such perplexity that it's taken me ages to order my thoughts enough to tell a coherent story. But let's attempt to document the meal as best we can. Shall we start with the good?...
    More from The Insatiable Eater »

  1. The new Michelin guide came out last week and Brasserie Zedel, who opened their doors only a few months ago, were one of the winners of a new Bib Gourmand accreditation (I.e., very good price / quality). We decided to try it out.

    The creative team behind Brasserie Zedel also created The Wolseley and The Delaunay. While the Wolseley focusses on English cuisine and The Delaunay Central European cuisine, Brasserie Zedel is a strictly French affair...
    More from FoodiesOnTheProwl FoodiesOnTheProwl »

  1. Published : Tuesday, 28 August 2012

    The Hedonist :: Reviews-Brasserie Zedel

    Restaurateurs Chris Corbin and Jeremy King are not natural revolutionaries. Their other outposts, The Wolseley and The Delaunay, are grand, conservative and exclusive. However with Brasserie Zedel they have come up with an offer that combines retro glamour with a much more democratic vision. Situated on the site of the old Regent Palace Hotel and in the space occupied by the long departed Atlantic, Brasserie Zedel is a loving distillation of all that is fine about the Parisian grandes brasseries, think La Coupole meets Bofinger, combined with an additional cafe, jazz bar and cocktail bar...
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  1. Published : Wednesday, 29 August 2012

    the grumbling gourmet :: Zedel abides...

    When I was a young West Ender, a posh night out ended up in the familiar confines of Joe Allen. Slightly dirtier ones usually found you gurning round a four top in Balans or playing pinball up the rickety staircase of Bar Italia. You'd gone very wrong if you wound up in Shuttleworths... I was a little young for the Atlantic, that louche, debauched bacchanal under the old Regent Palace Hotel. It's to that space that we head tonight, now home to the newly launched Brasserie Zedel.It's not an expensive joint. And that's an understatement. Three courses for three people, coffee, wine and service clocked in at £90, phenomenal value given the quality...
    More from the grumbling gourmet »

  1. Brasserie Zédel appears to be London’s favourite cheap eat of the moment. A touch of luxury at silly prices (as in silly cheap) by restauranteurs Chris Corbin and Jeremy King of The Wolseley and The Delaunay. We were intrigued by this promise of a high-end restaurant at low-cost prices, ones I’ve not seen since the budget priced, but lovely Le Mercury in Angel and Pierre Victoire of Soho...
    More from We Love Food, It »

  1. Published : Wednesday, 22 May 2013

    Frenchy love food :: BRASSERIE ZEDEL - French spirit

    I finally went to Brasserie Zedel for lunch near Piccadilly circus, as I heard so much about it in the last few months.
    I felt the French spirit as soon as I went inside. There is a small café at the entrance, then a corridor and stairs with vintage French prints on the wall...
    More from Frenchy love food »

Private Dining at Brasserie Zédel

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The Crazy Coqs 70
Bar Américain 50

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