Centre, 28 Great Russell Street, London WC1B 3LS
The event: searchlove 2012, which is a two-day annual conference aimed at the online marketing and SEO industry. Renowned industry specialists discuss the
latest trends and tips.
The host: online marketing consultancy Distilled.
The venue: Congress Centre on Great Russell Street.
The food: a bowl-food lunch was served to noisy networkers standing around the venue. There was a roasted vegetable and orzo pasta salad with pesto dressing to start. Next was either
slow-cooked beef in red wine with cheese and herb dumplings and thyme-roasted courgettes or Thai green curry with coriander rice for the veggies. To round it off there was a fruit platter or white
chocolate, vanilla and raspberry panna cotta.
The entertainment: in between sessions, delegates had the chance to shoot some hoops at a temporary fairground-style basketball net but they seemed too busy networking for any of that. In
the evening there was a party at Foundation Bar in Covent Garden, where organisers set up a casino-style gambling tables. On the second day a masseuse was on hand to unwind any marketeer
The talking point: the ebullient State-side speakers. They really knew how to perform on stage.
We loved: the venue’s focus on cutting-edge technology, particularly the mega bandwidth which meant everyone could be online at once. Oh, and the caricaturist handing out free drawings at
On the guest list: 17 industry-leading guest speakers, with 330 marketing specialists, SEO consultants and PRs in the audience.
60 seconds with event manager Lynsey Little
What’s unique about this event: The SEO industry is still quite new in the UK, so we’re one of the few companies to put on a conference of this kind.
How does this vary from other events you do: Well this is the biggest event of the year but we also do an online link-building event called linklove. Then we do smaller meet-ups which are
all free, in a pub-type environment.
What’s next: we’re doing the same cycle next year – searchlove and linklove – then next week we’re in Boston (US) to run a two-day event there.
For more info on Congress Centre, click here.
The article was first published on 31 October 2012.
Online marketing specialists Distilled brought its searchlove conference to the Congress Centre and V&E was there to check it out.