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Keith Prowse has published a report comparing the amount of client face time various sporting events can offer (see info below). The information comes as part of a survey, commissioned by the corporate hospitality provider, which confirms that face-to-face meetings are still considered important by industry leaders for developing strong business relationships. For more information on Keith Prowse Hospitality click here.
‘Duration of play’ denotes the average time guests can expect to watch sporting activity of their choice. ‘Refreshment time’ is the time guests will enjoy drinks, lunch and afternoon tea. ‘Duration of play’ and ‘refreshment time’ equates to the total amount of social time hosts can expect to spend with guests.
Total amount of time spent with clients:
Rugby - 5.5 hours
Henley Festival - 6 hours
Rowing - 6 hours
Polo - 7.5 hours
Horse racing - 8.5 hours
Tennis - 9.5 hours
Cricket - 10 hours