20 August 2014

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Soho House pops up for BRITs


Universal Music’s Brit Awards after party at Soho House.

Florence Welsh and Rizzle Kicks at the Brit Awards 2012 1202_Soho_House_Universal_Music_Bacardi__BRITS_party_at_Tate_Modern_Harley_'Sylvester'_Alexander-Sule_(L)_and_Florence_Welch_RESIZED.jpgTHE EVENT: Universal Music’s Brit Awards after party.
THE VENUE: Tate Modern.
THE HOSTS: Soho House and Bacardi.
THE FOOD: canapés included roast beef with horseradish and spicy meatballs with avocado and chilli. There was also a selection of signature Soho House hot dishes, including mac and cheese and braised lamb shepherd’s pie.
TO DRINK: Bacardi cocktails including Cuba Libras, Daiquiris and a specially created cocktail (The Bacardi 1862), which mixed rum with tropical juices, passion fruit and vanilla.
THE ENTERTAINMENT: DJ sets from Will.i.am and Florence Welch.
THE TALKING POINT: how Soho House had managed to bring its club to the Tate. Low-level lighting, vintage furniture and specially created secluded areas for guests to sneak off to.
ON THE GUEST LIST: Florence Welch, Will.i.am, James Corden, Jessie J, Tinie Tempah, Nicole
Scherzinger, the list goes on…

This article first appeared in Square Meal Venues & Events, spring 2012.

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