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28 July 2014

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Event Issue - Reap What You Sow

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14 Good Reasons to Invest in Events This Year
Companies that invest in events during a financial downturn emerge stronger once the shoots of recovery start to break through. Here are a few of the reasons why...


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Positive Spin
Success breeds success. A fun event distances you from all the doom and gloom

Brand Awareness
The invitation alone puts your company in the minds of clients and prospects

Face Time
Don’t pester buyers with calls and emails – nothing beats meeting face to face

Client Relations
Invitations show clients that you really value their business when it matters most

New Business
Companies that don’t feel looked after by competitors may turn to you instead

High Uptake
With fewer invitations going around, yours is more likely to attract interest

Brand Value
Investing in corporate entertainment is a demonstration of company solidity

Inside Information
People open up at parties – you may hear a whisper that helps your business

Low Costs
No need to overspend to see results – keep invitations targeted and costs low

Reduced Rates
Many suppliers are willing to cut deals at the moment – see what you can save

Fresh Ideas
Meetings inspire progressive thinking, perhaps leading to new revenue streams

Staff Motivation
It’s essential to keep staff morale high, especially after redundancies

Internal Marketing
Reassuring staff through open communication is vital in a downturn

Solid Investment
We’ve said it before: you reap what you sow. Investing now will bring future returns


This article first appeared in Square Meal Venues & Events magazine, Spring 2009


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