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INTERACTIVE technology at exhibitions is all the rage right now and the latest product to launch is the human-size iTab (tel: 07810 893911) by visual specialists Touch2View. It’s been hugely popular at trade shows, where the 5ft tablet is set up at entrances, offering interactive floor plans and maps to help guests navigate. Exhibitors are just as enthusiastic, using the touchscreen on stand to show off their products. Arguably its biggest asset is the accessibility of the technology – you'd struggle to find anyone who isn't familiar with the iPad-style interface. The team can also count The Times as a satisfied customer, as the newspaper chose to use the iTab as the medium to launch its new app this summer. There is a selection of sizes available for event hire, from 32 to 82 inches, with prices starting at £500 per day. Bespoke builds are also available, with the largest model coming in at a pretty hefty £20,000.
This article first appeared in Square Meal Venues & Events Autumn 2011.