22 August 2014

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Museums unite for landmark showcase


V&A StrictlySW7 V_A.jpgTHE EVENT: StrictlySW7, a one-off showcase event celebrating the £28m renovation of Exhibition Road. Over four hundred guests, split into three groups, made their way between the venues during two intervals in the evening, enjoying different entertainment and catering in each  

THE VENUES: the Natural History Museum, Science Museum and Victoria & Albert Museum

TO EAT: at the V&A, Moving Venue served up the likes of stout-marinated salmon with smoked mayonnaise and keta caviar and Lamb tortellini with English garden pea velouté. At the Science Museum, Bubble Food caused a stir with its new molecular food range. At the Natural History Museum, Rocket Food served up the likes of squid and mackerel polpetti, braised lamb neck with creamed flageolets, and macarons on sticks for pud

TO DRINK: liquid nitrogen mojitos and wine at the Science Museum; berry bellinis and wine at the V&A; spiced apple daiquiris, espresso martinis and Veuve Clicquot Champagne at the Natural History Museum

Le Gateau Chocolat at the Natural History Museum Le_gateau_chocolat_by_Sternberg_Clarke.jpgTHE ENTERTAINMENT: DJs and mad scientists (supplied by Prelude Entertainment) at the Science Museum; a fantastic covers band (Xtatic, supplied by By Arrangement) at the V&A; requests from the roving acoustic trio Wandering Hands and a show-stopping performance from king-size diva Le Gateau Chocolat (both supplied by Sternberg Clarke) at the Natural History Museum

ON THE GUESTLIST: corporate event bookers from companies including George P Johnson, Sportsmark and Grass Roots

THE TALKING POINT: Triggerfish PR’s win-a-magnum-of-Champagne twitter competition

SUPPLIERS: (Natural History Museum) catering, Rocket Food; flowers, JW Flowers; event production, Fisher Productions; entertainment, Sternberg Clarke. (Science Museum) catering, Bubble Food; event production, Event Concept/Veevers Carter; entertainment, Prelude Entertainment. (Victoria & Albert Museum) catering, Moving Venue; event production, Wise Productions; flowers, Pinstripes & Peonies; entertainment, By Arrangement

Science Museum StrictlySW7 Science_Museum.jpg

60 seconds with… Alicia Dickinson, communications manager at the Science Museum.

How did the collaboration come about?

We are all part of the Unique Venues of London, so we know each other very well and it’s a conversation that’s been happening for some time now – that we should showcase our three venues.  We thought the perfect opportunity would be after the transformation of Exhibition Road.

What has been the major benefit of getting together?

Capacity and clientele wise, we are quite similar. What other opportunity would clients get to not only see all three venues in one night, but sample catering, entertainment and see production from three different suppliers at each museum?

How did it go?

Extremely well, it had a high uptake and we had a good mix of agents and corporates. Some brought their key clients as an opportunity to entertain them and then we had some of our own corporate-end-user clients and journalists – a good mix. Twitter has been going crazy!

Will we be seeing any more ‘team’ efforts from the three museums?

Watch this space. 

This feature was first published online in November, 2011. Photos by Rick Bronks. For more pictures from the event, visit: www.facebook.com/squaremealvande

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