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Movember is a month-long charity event designed to raise awareness about men’s health issues by encouraging participants to grow a mo (moustache), and Finlandia Vodka has been particularly involved this year. Participants, or mo-bros, are aware of the importance of letting nature take its course, something that is key to producing Finlandia. Fresh glacial spring water forms the basis of this spirit, for example.
The brand has been showing its support throughout the month by enlisting Soulshakers, the team behind the menus at Quo Vadis and Milk & Honey, for example, to create some mo-themed cocktails. Money from the sale of each of these mo-friendly drinks (sipped through straws, of course), go to the charity.
Finlandia's Facebook page has a list of participating Movember bars where you’ll be able to buy the Movember-inspired cocktails. The site also features a Movember cocktail recipe gallery, as well as tutorial videos.
If you’re looking for some more in-depth cocktail tuition, the Mo Academies are a series of interactive cocktail master classes run by Soulshakers. Enter the competition to win a place on these informative sessions.