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24 July 2014

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Event review: Luma YrStore pop-up launch

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Luma YrStore pop-up shop (open until 5 July)– G3 G4 Kingly Court, off Carnaby Street, W1B 5PW

THE EVENT: the launch of tech innovator Luma’s pop-up YrStore, the world’s first all-over garment printing store. Customers can visit and create their own design on an interactive ‘YrWall’ art wall and have it printed, live, on an American Apparel T-shirt of their choice.

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THE VENUE: on the ground level of Kingly Court, just off Carnaby Street, YrStore fits in perfectly with the hotchpotch of boutiques and one-off shops around it. With its woodchip interiors and storage crate hanging displays, this store certainly feels like a hard-working design space.

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TO DRINK: a selection of gin-heavy cocktails, including Clover Clubs with crushed fresh raspberries, gin and lemon juice. Our personal favourite was the Garden of Eden, apt considering the creative nature of the evening, which comprised of gin, elderflower cordial and lime juice, topped up with cloudy apple juice and sprigged with mint.

THE FOOD: endless platters of sushi, the perfect no-nonsense choice for an event that required maximum hand - usage.

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WE LOVED: the retro feeling of designing our own T-shirt. Luma’s huge interactive art walls were stored with stencils and stamps, from statement tribal prints to all-over patterns, and the digital spray can was a great touch – all the fun without the mess. Our final design (cat’s head with a dog’s body) was printed right in front of us, and passed over the counter in a pegged brown paper bag. Old school.

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ON THE GUESTLIST: a mix of 100 very individual individuals, including press from Drapers, Men’s Health, ITV Daybreak and The Sunday Telegraph, as well as design and fashion professionals from the likes of Google and Burberry.

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