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The event: searchlove 2012, which is a two-day annual conference aimed at the online marketing and SEO industry. Renowned industry specialists discuss the latest trends and tips.
The host: online marketing consultancy Distilled.
The venue: Congress Centre on Great Russell Street.
The food: a bowl-food lunch was served to noisy networkers standing around the venue. There was a roasted vegetable and orzo pasta salad with pesto dressing to start. Next was either slow-cooked beef in red wine with cheese and herb dumplings and thyme-roasted courgettes or Thai green curry with coriander rice for the veggies. To round it off there was a fruit platter or white chocolate, vanilla and raspberry panna cotta.
The entertainment: in between sessions, delegates had the chance to shoot some hoops at a temporary fairground-style basketball net but they seemed too busy networking for any of that. In the evening there was a party at Foundation Bar in Covent Garden, where organisers set up a casino-style gambling tables. On the second day a masseuse was on hand to unwind any marketeer tension.distilled.
The talking point: the ebullient State-side speakers. They really knew how to perform on stage.
We loved: the venue’s focus on cutting-edge technology, particularly the mega bandwidth which meant everyone could be online at once. Oh, and the caricaturist handing out free drawings at Foundation Bar.
On the guest list: 17 industry-leading guest speakers, with 330 marketing specialists, SEO consultants and PRs in the audience.
60 seconds with event manager Lynsey Little
What’s unique about this event: The SEO industry is still quite new in the UK, so we’re one of the few companies to put on a conference of this kind.
How does this vary from other events you do: Well this is the biggest event of the year but we also do an online link-building event called linklove. Then we do smaller meet-ups which are all free, in a pub-type environment.
What’s next: we’re doing the same cycle next year – searchlove and linklove – then next week we’re in Boston (US) to run a two-day event there.