23 August 2014

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The AIM Independent Music Awards 2012


The Brewery plays host to the second annual AIM Independent Music Awards on Monday 29 October.

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THE EVENT: the second annual AIM Independent Music Awards, presented by BBC broadcasters Huw Stephens and Steve Lamacq. 

THE VENUE: The Brewery, Chiswell Street.

THE FOOD: to start, guests were served beetroot three ways with soft goats cheese, cherry tomatoes, truffle vinaigrette and beetroot cress. This was followed by 12-hour braised beef cheek with confit pancetta, potato gratin and port reduction, while warm banana cake and chocolate ice cream rounded off the meal.

TO DRINK: we were welcomed with Jack Daniels and coke or ginger beer, then bottles of red and white wine were waiting on the table as guests sat down to dinner. Atticus lager continued to keep revellers well-oiled until the small hours at the after party – hosted by Banquet Records – in the King George III suite.

SPONSORS: The Fly magazine, This is Fake DIY magazine, Sound Performance, PPL, Nokia Music, The Orchard, 7Digital, Music Week, Bird & Bird, Jack Daniel’s, Atticus Beer, EDC and eMusic.

WINNERS: Best Live Act – The Prodigy; Independent Breakthrough Of The Year – Alt-J; Hardest Working Band Or Artist – 65daysofstatic; Best Difficult Second Album – First Aid Kit, ‘The Lion's Roar’; Independent Album Of The Year – Enter Shikari, ‘A Flash Flood Of Colour’; Best Small Label – Black Butter Records; Genre Spotlight Award – Wiley ‘Evolve Or Be Extinct’; Independent Entrepreneur Of The Year – Simon Raymond, Bella Union; PPL Award For Most Played Independent Act – Adele; Special Catalogue Release Of The Year – The 13th Floor Elevators, ‘Music Of The Spheres’; Independent Label Of The Year – 4AD; Indie Champion Award – Ian Evans, IME Music; Best Independent Festival – LeeFest; Outstanding Contribution to Music – Edwyn Collins; Pioneer Award –Daniel Miller, Mute.

WE LOVED: how the Porter Tun room – where the event was held – was decorated. Gig lights and rigging were suspended from the exposed King Post timber roof and candelabras glowed in the centre of the tables. There was also a red carpet entrance, which is hard not to love.

THE TALKING POINT: energetic live performances from Frankie & The Heartstrings, Big Deal and Land Observations, alongside the usual lively debates over who should and would win the awards.

ON THE GUEST LIST: a mixture of music-industry professionals and behind-the-scenes movers and shakers, from record labels and managers through to radio DJs and PRs. They were joined by a host of music journalists, various band members, AIM members and music-festival organisers.

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AIM Awards 2012 - The Brewery 1211_AIM_Awards_The_Brewery.jpgAIM Awards 2012 - 1211_AIM_Awards_hUW_sTEPHENS_sTEVE_lAMACQ.jpg

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