Ever wanted to know what it’s like to run events for the president of the United States? You should pencil 1 and 2 October into your diary then. Why? Laura Schwartz, former director of events at the White House during the Clinton administration is one of the keynote speakers at this year’s Cvent Connect Europe

Laura will be joined by Kate Ancketill, founder and CEO of GDR Creative Intelligence, as keynote speaker. Kate will present her session ‘Lessons from experiential brands: what event organisers need to know’ at the Business Design Centre on the Tuesday. The lesson will focus on how to provide innovative and insightful events for the next generation.   

This is one not to miss, as Kate is one of the world’s top trend forecasters and innovation experts. Her company is a global consultancy firm with a focus on innovation and emerging trends in retail, leisure and hospitality. 

Cvent Connect Europe speaker

How will this benefit you? She will teach you how to showcase the best in service, technology and brand communication from a new wave of disruptors. This will ultimately help proof your business and teach you how to prioritise investment. 

Are you dreaming of setting up your own events business, but aren’t too sure where to start? You should sit in on MICE industry champion Faye Sharpe’s session then. She is vice president of BCD Meetings & Events and the founder of the award-winning Fast Forward 15. In her talk ‘Have your cake and eat it and other life goals’ she will share her personal story from humble beginnings to multimillion pound success. 

These are just some of the 60+ sessions that will take place during the two-day conference, which has the theme ‘The Power of Life’. The theme will explore the positive impact that live events have on the business world.