Smack Deli

Squaremeal Review of Smack Deli ?

The Burger and Lobster company have dropped the burger bit with their new outfit in Binney Street – Smack Deli only deals in lobster. Expect yours to come in a brioche bun and to be one of four flavours- a Japanesey Seven Samurai, with pickled ginger and cucumber relish; Happy Ending, an Asianish concoction with coriander and fish sauce; a Mexican, slighty overburdened with spicy mayo and gherkin, or a Californian with avocado and lime. It’s fun and inexpensive and being opposite Selfridges, makes a great pitstop. While you’re about it, try some of their lobster chowder or the delicious courgette fritters, and wash it down with wines and craft beers on tap. It’s mostly take-away, but there’s space to eat in as well if you need to rest the pins.
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Smack Deli

Smack Deli

26 Binney Street ,London W1K 5BN

Overall rating: star fullstar fullstar fullstar fullstar empty


It's almost fast food - in a good way

by   platinum reviewer (85)

Jul 2015

Stumbled on this place by mistake, having been in town for meetings and on my way to check out Selfridges. I wanted something easy and quite quick, and seemed to remember having heard about this. It was disconcerting going in the place as it seemed a bit empty and I felt sort of lost (too old to understand it maybe, not their target demographic) - but staff were sufficiently engaging to overcome this and service was quick. A buttery brioche-type roll arrived with lots of lobster and chilli mayo...

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Lynn W.'s rating

star fullstar fullstar fullstar fullstar empty
  • Food & Drink: 8
  • Service: 8
  • Atmosphere: 5
  • Value: 8

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  1. Published :

    Eat With Steph :: Smack Lobster | Eat With Steph

    The 3rd November 2014 opening of Smack Deli was an anticipated one, starting with a 50% soft launch, it had everybody at its feet. The sister of the Burger and Lobster chain opened by the Goodman group sells 4 different types of lobsters rolls, and other lobster related dishes. Their ‘fast food fine dining‘ concept has been a unique one, with not many (if any) similar to Smack Deli...
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  1. Published :

    Whistle and Bango :: SMACK LOBSTER - DINNER | The London Whistler

    Summer means Lobster and Prosecco, and as much of it as your wallet can stretch to. Smack Lobster is one of the newer restaurants from the Goodman Group – the guys who can’t seem to do anything wrong in ‘restauranting’ (aside from being the front runners in driving the extinction of Lobster with their growing chains). Aside from that, I just ADORE every one of their creations, including Burger & Lobster, Rex & Mariano and Beast Restaurant.

    At Smack Lobster, they’re managing to serve up sublime chunks of lobster in fluffy rolls with funky recipes packed with deliciousness, all for little more than a double...
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  1. Published :

    Gingle lists everything :: Gingle lists everything: Smack Deli/Novelty Automation, 28th February

    You’ve got to hand it to the people behind Burger & lobster – they like crustaceans and they want you to be able to have them in some form no matter your budget. They went uber high-end with Beast and now they’ve gone the other way with Smack Deli where you can pop in for a lobster roll for £8. Add some courgette fries to that and you won’t top £12 (compare to their £20 for lobster roll and chips and you see how reasonable this is). It’s also really tasty. They have four different types of rolls but Stephen and I had the same so I can only tell you about one. It’s the one I’d heard the most about – the Seven Samurai....
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  1. Published :

    The Food Connoisseur :: The Food Connoisseur » I'm on the mission to explore the wonderful food out thereSmack Deli - The one that got away lobster - The Food Connoisseur

    Smack Deli is the one that away from the mainstream chain Burger & Lobster. In favour of all things lobster, it was the only thing I ever ordered at Burger and Lobster. They set up a home by Bond Street, Mayfair at Binnery Street. The menu is short with 4 different lobster rolls, whole lobster and sides. The menu did seem different to the one on the website as I did not see lobster chowder when I visited. Prices are currently £7.50 for take-out and £9 to eat in for the lobster rolls, a whole lobster £10/£12...
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  1. Published :

    Half a Slice of Toast :: Half a Slice of Toast: Smack Lobster

    I’ve already professed my love for Burger and Lobster, so when Smack Lobster appeared on the scene, of course it was only a matter of time before I tried it. Whilst Burger and Lobster only offer burger, lobster or lobster roll, Smack Lobster specialise in the last of these: the lobster roll. But unlike Burger and Lobster, there are different varieties of lobster roll to choose from.
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  1. Published :

    The Frying Pan Diaries :: The Frying Pan Diaries: SMACK, Lobster Deli, Mayfair

    The guys behind Burger and Lobster are back with a bang. Smack is their latest tasty offering nestled down Binney Street, a small side street between Bond Street tube and Selfridges. Its a simple concept, lobster rolls take out or eat in.

    The decor is also as simple, a room upstairs for those munching quickly on the run.

    Venture downstairs for an atmosphere that invites you to spend more time eating, though the bar stool and wooden counter furniture is still the same...
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Essential Details for Smack Deli

  • Address: 26 Binney Street, London W1K 5BN
  • Website:
  • Opening Times: Mon-Sat 11am-10.30pm Sun 12N-10pm

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