Novikov - Asian Restaurant

22

"VERY GOOD"

34 reviews

50 Berkeley Street , London, W1J 8HA

novikov
novikov

SquareMeal Review of Novikov - Asian Restaurant

22

"VERY GOOD"

Unashamedly flash, Arkady Novikov’s double-handed celebrity magnet, touting both Asian or Italian dishes, comes with a broad remit for the big-money crowd. The headlining pan-Asian option might seem a tad heavy-handedly “exotic”, though the menu is ripe for cross-border plundering – from Padrón peppers to prawn tempura or sweet-and-sour chicken. Sashimi salads, spicy tuna rolls and various dim sum might open your account, while other dishes such as seared Wagyu sirloin or a porcini and truffle rice hotpot represent a line-up rich in eccentricities. Purists seethe at the very idea, but it’s supposed to be fun – albeit of a kind that’s not universally accessible. In the lounge, you can get Italian and Asian food, alongside a slightly overworked cocktail list. The heavily hyped private jet menu is one of Novikov’s more novel ideas, although any super-rich takers will miss the opportunity to see and be seen.

SquareMeal lists featuring Novikov - Asian Restaurant

Novikov - Asian Restaurant Location

50 Berkeley Street , London W1J 8HA

Opening times

Mon-Fri 12N-3.30pm 5.30pm-12M Sat-Sun 12N-12M

Novikov - Asian Restaurant's Reviews

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Food & Drink: 6.7

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Service: 5.3

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Atmosphere: 6.6

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Value: 5.4

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Food + drink: 5

Service: 1

Atmosphere: 5

Value: 4

Silver Reviewer
21 February 2018

Sushi has got to be one of my favourite foods, feed me good sushi and I’ll be happy for life! Upon arriving we were greeted by a friendly host- Katharina who showed us to our seats, embracing the Asian themed interior. I loved the openness of the kitchen, as it’s reassuring to see everything made fresh before you. The open market where you can buy fresh vegetables and seafood is quite inviting and once again emphasises an Asian cultural experience.  I’ve eaten several times at Novikov and this time was no exception before the waiter could ask any questions, I knew exactly what I wanted and how it would taste and I wasn’t disappointed! Firstly we started with French Gillardeau no.2 oysters (4 Oysters) a natural aphrodisiac, which is full of protein, vitamins and, minerals, the taste was exquisite, surprisingly, as my preferred preference being Scottish Oysters.  Next was Sashimi, now I’m a sucker for Salmon and yellowtail, so I always order the same thing, but I decided to be bold and also order Scallops, which I regretted, not because of the taste, simply because I like what I like and that is Salmon Sashimi paired with Yellowtail Sashimi in Jalapeno peppers ;) For maki rolls, spicy tuna is always my choice, accompanied by lots of Wasabi and soy sauce. I like things spicy! Sometimes when eating a lot of sushi, my mouth tends to feel a bit cold and that’s when Dim dum comes into play, Spicy Prawn dim sum was required just lift my tastes buds. And it is always better to finish with a salad, we ordered two duck salads, second mistake as the salad is quite filling and it is best to order one to share. Topped with leafy greensand pomegranates this salad is filled with zest but still remains a meaty taste. White wine was a great choice to pair with Sushi as anything else starts to turn my stomach. I thoroughly enjoyed my night and the atmosphere was nice, as we arrived at 7pm and watched as diners started to flood in, making Novikov full by 9pm. Overall the food was amazing and our host gave us the best customer service, however once in the lounge, the customer service is very poor with staff only serving you if you have a large table. We waited 45 minutes for a drink and it seems you have to be dressed inappropriately to get served!

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Food + drink: 5

Service: 4

Atmosphere: 3

Value: 4

Silver Reviewer
16 April 2015

Went for lunch, ASian restaurant. Good service, polite staff, food was very good, Dim Sum was excellent, peeking duck rolls were v good waitress made the pancakes for us at the table which was great, teriyaki salmon superb as was egg fried rice and noodles. Really good, will defo go back, was lunch time so was quite which I prefer to be honest, nice and chilled out. Pricey but worth it for sure

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Food + drink: 0

Service: 2

Atmosphere: 2

Value: 2

14 September 2013

We went to Asian Novikov for birthday of my friend on 12th of Sep. We were 10 people. I would like to say firstly about quality of the food there. The Black cod was awful , prepared very bad, taste was horoble. Tuna sashimi was defenetly not fresh, it was quite sticky. salmon tartare was made with a too much vinegar. Crab legs usually don t do with so much mayonese. About service is also no one good word. I was in Novikov not first time and in Asian and in Italian, and for sure my advice for everybody the Italian is very good there, but Asian become very bad quality day by day.

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