Made in Italy

Squaremeal Review of Made in Italy ?

The name and the ‘cheesy cookie-cutter’ decor should tell you what to expect at this dyed-in-the-wool Italian – the original of a small London-wide chain specialising in crisp-crusted, wood-fired pizzas by the metre. Rustic rag-rolled walls, checked tablecloths, terracotta flowerpots and an upstairs terrace with ‘people-watching potential’ set the scene for a ‘cheap and cheerful’ laminated menu of classic combos served in 25cm lengths: ortolana combines mozzarella, cherry tomatoes, olives, grilled aubergines and sun-dried tomatoes, while Fra Rosario involves roasted potatoes, sausage, onion and capers. Otherwise opt for some pasta – perhaps a generous mound of spaghetti vongole with ‘enough clams to keep you busy’. Service is matter-of-fact, but gets the job done – ideal for the target audience of youngsters dining en masse, families with kids and others simply after a quick order-and-go.

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Made in Italy
4

Made in Italy

249 King's Road ,London SW3 5EL

Overall rating: star fullstar fullstar fullstar emptystar empty

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change - not for the better

by   (1)

Mar 2016

I was on my own and hungry - the old Made in Italy has had a revamp and looked as though it was gastro - vino. I waited nearly 10 minutes for the one (overworked - though there was only one other table) waiter. The menu had almost all small bites on it. I asked for a glass of white wine and one of red, and lasagne al pesto. It took ages, and then the waiter brought me a glass of red. I explained again what I wanted - and he brought a glass of white and almost immediately afterwards the lasagne....

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john e.'s rating

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  • Food & Drink: 5
  • Service: 4
  • Atmosphere: 5
  • Value: 5

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Made in Italy

249 King's Road ,London SW3 5EL

Overall rating: star fullstar fullstar halfstar emptystar empty

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by   platinum reviewer (163)

Jan 2013

If you haven't worked out the cuisine here from Made in Italy's name, you certainly will as soon as you walk through the door and get hit with the cheesy cookie-cutter Italian decor and the bog-standard laminated menu. The food isn't particularly adventurous as it sticks to “classic” (read “dull”) pizza and pasta dishes. Unfortunately it's not that great in terms of execution either: it's Italian for the English crowd with quantity taking precedence over quality, rather than lovingly crafted versions...

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BoatLady's rating

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  • Food & Drink: 5
  • Service: 6
  • Atmosphere: 5
  • Value: 7

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Made in Italy

249 King's Road ,London SW3 5EL

Overall rating: star halfstar emptystar emptystar emptystar empty

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by   (1)

Sep 2009

1 of 1 people found this review helpful

The worst restuarant I have ever visited. The service was nothing short of diabolical – Waited 1 hr for some garlic bread! Noticed a lot of other tables were suffering from poor/slow service too so we asked for the bill. Another 20 minute wait to finally get the drinks bill – not on the house, was charged and barely appologised to. Certainly not a place to recommend.

Nick W.'s rating

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  • Food & Drink: 1
  • Service: 1
  • Atmosphere: 1
  • Value: 1

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  1. Published :

    THIS LITTLE PIGGY LOVES FOOD! :: THIS LITTLE PIGGY LOVES FOOD MADE IN ITALY KINGS ROAD

    There are so many Italian restaurants near where I live and I am not shy about the fact that Gola in Fulham is my absolute favourite. However I really enjoyed trying Made in Italy last week during half term. After a trip to St Luke&s playground with friends, we were all hungry for lunch and our little friend Bella recommended the restaurant.
    Made in Italy in a group of seven Southern Italian restaurants in London and they serve the usual antipasti and pasta however they also make their own mozzarella and they serve pizza by the metre.
    The menu is pretty vast and we were all at a loss at what to eat - there...
    More from THIS LITTLE PIGGY LOVES FOOD! »

  1. Published :

    THIS LITTLE PIGGY LOVES FOOD! :: This little piggy loves food Made in Italy Chelsea

    There are so many Italian restaurants near where I live and I am not shy about the fact that Gola in Fulham is my absolute favourite. However I really enjoyed trying Made in Italy last week during half term. After a trip to St Luke&s playground with friends, we were all hungry for lunch and our little friend Bella recommended the restaurant.

    Made in Italy in a group of seven Southern Italian restaurants in London and they serve the usual antipasti and pasta however they also make their own mozzarella and they serve pizza by the metre.
    More from THIS LITTLE PIGGY LOVES FOOD! »

Essential Details for Made in Italy

  • Cuisine: Italian Pizza
  • Area: Chelsea
  • Price: £31.00
  • Wine: £12.95
  • Champagne: £51.50
  • Private Dining: 40

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