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23A Shaftesbury Avenue
Unstoppable Jamie Oliver strikes again – this time with a zany pop-up diner not far from Piccadilly Circus. With help from eco-chef Arthur Potts Dawson and artist Jay Jay Burridge, he has created a
funky space filled with kid-friendly artworks, sculptures and even mock-up dinosaurs. The emphasis is on healthy, sustainable ingredients and fun, with flavours from all over the planet and dishes
ranging from steaks and salads to savoury waffles backed by hero condiments such as ketchups, BBQ sauces and Piccadilly piccalilli. There’s also room for a ‘doghouse’ dispensing artisan hot dogs
with all the trimmings, plus a line-up of on-trend drinks – think London-brewed beers, old-fashioned cordials and fro-yo shakes. Also expect music and resident DJs in due course. Note that this is
primarily a take-out joint, with a few tables dotted around.
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23A Shaftesbury Avenue
Piccadilly Circus Tube Station 79m
Leicester Square Tube Station 311m
Lyric Theatre 49m
Cineworld Shaftesbury Avenue 54m
Food & Drink:
Rate & Review
Food + drink: 4
On a random day out in London yesterday we attempted to get into TGI Fridays (don't judge) only to be told the wait time was 40 minutes! Spurred on by starvation we decided to keep walking and stumbled upon Diner, a pop up by Jamie Oliver on Shaftesbury Avenue.
Whilst I am not quite sure how long ago it “popped up”, I can honestly say, I hope it stays.
I'm not partial to Shaftesbury Avenue, I find it grimy and seedy however, with its American styled diner feel, it somehow fits right in. Perched above the avenue, floor to ceiling windows allow you to people watch from a safe distance.
This close to Christmas, I was pleasantly surprised we waited only 15 minutes for a table and as soon as we were shown to our table we loved the place. Big neon signs, friendly staff and a menu that when I say big American food, you will know what I mean. The menu isn't huge, it's all ribs, chili, burgers and I'm sure there is something for the vegetarians there as well.
Obviously, being me, I went straight to the drinks menu which was full of wines, beers and a limited selection of cocktails. I went for the “Hellfire Margarita” that came with its own Chili – it was amazing, albeit hot but I loved it. I followed this with a lovely glass, (glass being the operative word, not wine glass, but drinking glass) of Sauvignon Blanc that was ok…
Starters were chicken wings, ribs and avocado chips. Priced at only £5.00 each they were lovely. I had a burger with chili on top, as did my Bradley which was not huge but just enough Fries/Chips are extra though which I despise of.
Would I go back? yes I most certainly would! The bill came in at £100 for 4 of us and we all had a few drinks each with a main and a starter.. not bad for the seedy avenue!
Food + drink: 3
Jamie Oliver opening a popup burger restaurant induced in me the same reaction as finding out that Simon Cowell likes one of my favourite bands. What's especially galling is that it is in no sense a ‘popup’ as they've got a three year lease.
This places feels like a step backwards for London's burger scene: the restaurant is as noisy and as hectic as the canteen in a nursery. Staff are breezy with slightly glazed-over eyes.
My burger was good although there was precisely zero ambition with the construction of it: lettuce, pickle, tomato and sauce. Very odd for a diner in Soho. Chips were excellent.
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