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Food Roots is a bespoke enterprise dedicated to the preservation, supply and distribution of handmade artisan produce, with much depending on official ‘seals of approval’ – in this case the Italian
registrations PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication). This new deli/café on Charlotte Place looks to Italy’s regions (especially Parma’s home patch of
Emilia) for culinary inspiration – so expect quality cheeses, hams, drinks and more besides to eat in or takeaway. It also aims to introduce Londoners to the rustic Italian way of doing things:
wine is drunk from a traditional bowl-like fojeta rather than a glass, for example. The whole country-chic experience is backed up by streamed foodie videos, books and words of wisdom from
knowledgeable, trained staff.
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