In Parma by Food Roots

10 Charlotte Place , London, W1T 1SH

In Parma by Food Roots

SquareMeal Review of In Parma by Food Roots

Food Roots is a bespoke enterprise dedicated to the preservation, supply and distribution of handmade artisan produce, with much depending on official ‘seals of approval’ – in this case the Italian registrations PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication). This new deli/café on Charlotte Place looks to Italy’s regions (especially Parma’s home patch of Emilia) for culinary inspiration – so expect quality cheeses, hams, drinks and more besides to eat in or takeaway. It also aims to introduce Londoners to the rustic Italian way of doing things: wine is drunk from a traditional bowl-like fojeta rather than a glass, for example. The whole country-chic experience is backed up by streamed foodie videos, books and words of wisdom from knowledgeable, trained staff.

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Nearby Tube/Rail Stations

Goodge Street Tube Station 255m

Tottenham Court Road Tube Station 430m


Address: 10 Charlotte Place , London W1T 1SH

Area: Bloomsbury & Fitzrovia

Opening times

Mon-Fri 9am-11pm Sat-Sun 11am-11pm (Sun -5pm)

Nearby Landmarks

Contemporary Applied Arts 161m

Goodge Street 223m


Telephone: 020 8127 4277


Cuisine: Italian

Private Dining: 12


Food & Drink: 8.0

Service: 8.0

Atmosphere: 8.2

Value: 7.7

Food & Drink: 4.0

Service: 2.0

Atmosphere: 4.0

Value: 3.0

Daisuke N. 29 February 2016

It was second time for me to visit In-Parma, and was impressed ham with red wine. Also pesto was fantastic. I think I'm salivating even while writing this review.

Food & Drink: 5.0

Service: 5.0

Atmosphere: 5.0

Value: 5.0

Nicola K. 16 October 2014

When I called to book a table for 10 for a birthday party I was overwhelmed by the helpfulness of the staff in making it possible and in proposing for me a special tasting menu so that my guests and I could get a true feel for the food of the Parma region. The food was incredible - if a little heavy on the cheese, the tasting menu was great fun and the traditional fizzy red wine served in bowls went down a treat. They even handbaked a gluten free chocolate cake for me - and it was the best dessert I ever tasted in my life. This is a small restaurant run by a team who acutally care about what they do and the food they serve!

Food & Drink: 5.0

Service: 5.0

Atmosphere: 4.0

Value: 4.0

gary s. 29 May 2014

I've not tasted the whole menu because I can't get past the sublime meat platter. It's absolutely lovely, a meat platter is doing it down because it's a selection of wonderful Italian cured meats served with a lovely mix of warm breads. Wines are selected really well and there's some fantastic choices, there's also a pair of great red fizzy wines (Lambrusco types) that are superbly rich and fruity served in small heavy bowls, ideal for rich vibrant meat. Along with the meat platter (to share) you get some hot toasted bread with, wait for it, some lard on it. My god it's luscious and tasty, kind of like marrow – It gives you a big sloppy hug when you eat it. It's so thinly sliced it melts onto the toast and imparts a lovely lightly flavoured cuddle. It's not just butchers lard, it's very special lard from Tuscany and you will love it if you like that kind of thing. Go, the people are great, the food is great, the service is great, there's not much that's not great about this hidden gem.

Food & Drink: 4.0

Service: 5.0

Atmosphere: 5.0

Value: 5.0

Mike T. bronze reviewer 06 April 2014

First of all: if you expect a conventional, vaguely Italian, meal, you won't get it here, things are done differently. However, if you are like Italian way of eating – superlative produce, simple preparation, generosity and conviviality – you will love it. I did. Square Meal review is accurate, so I will not repeat it. I will add that wine is superb (different, but very well chosen), staff are passionate and prices are user-friendly. Finally, chianina ragu is on the menu and pecorino is outstanding. So, if you read this far – go, you will not be disappointed!

Food & Drink: 1.0

Service: 2.0

Atmosphere: 2.0

Value: 1.0

Ian D. 25 April 2013

Went to this place for a quick lunch on Wednesday. Huge mistake! We ordered the “cheese and ham fondue with potatoes for two”. Here's what we got: - 1 saucer with 5 overcooked, unseasoned boiled baby new potatoes sitting on a few rocket leaves between 2 people – 6 very thin slices of smoked ham on a piece of wood between 2 people – 2 small pots of cheese sauce, each being kept warm by a tealight underneath. I am not joking. This was it. No bread, nothing else. The potatoes were simply overboiled new potatoes. The cheese sauce was bland and lumpy. Probably from a packet. The ham was fine, of the quality you might expect from Waitrose. I guess there was about 100g of ham for 2 people. We also had a glass each of fizzy lambrusco which, for reasons I cannot speculate about, were served in breakfast bowls as opposed to glasses. Total cost of ingredients would be £ 2 at an absolute push. A 6 year old child could have prepared the food to this standard while simultaneously playing a demanding video game. It was the most ridiculously crap lunch I have ever been served, anywhere in the world. No kidding. The bill? 36 quid for 2 people. Plus the fiver I then spent on 2 sandwiches from M&S. I don't know whether the whole thing is an elaborate practical joke – perhaps part of a Channel 4 show where they serve comically poor food to members of the public at piss-takingly high prices and film peoples' reactions with hidden cameras. Anyway, if you are hungry and want to eat – avoid this place like the plague. If on the other hand, you want to experience pretention on an epic scale, you are not at all hungry and you're prepared to throw money away to experience something truly remarkable in its own way, go for it. Be quick though. Whether they're joking or not, I suspect it won't be there for long.

Food & Drink: 4.0

Service: 4.0

Atmosphere: 4.0

Value: 5.0

Luke R. 16 October 2012

The wine, cheese, charcuterie, ravioli, polenta ragu, salad and tiramisu were absolutely amazing. You can feel that dedication and a love for good ingredients has gone into the making of each dish. It is the best Italian food I have had in a long time and I travel and eat out a lot. It is also very well priced and will definitely become a regular for me.