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10 Charlotte Place
Food Roots is a bespoke enterprise dedicated to the preservation, supply and distribution of handmade artisan produce, with much depending on official ‘seals of approval’ – in this case the Italian
registrations PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication). This new deli/café on Charlotte Place looks to Italy’s regions (especially Parma’s home patch of
Emilia) for culinary inspiration – so expect quality cheeses, hams, drinks and more besides to eat in or takeaway. It also aims to introduce Londoners to the rustic Italian way of doing things:
wine is drunk from a traditional bowl-like fojeta rather than a glass, for example. The whole country-chic experience is backed up by streamed foodie videos, books and words of wisdom from
knowledgeable, trained staff.
10 Charlotte Place
Goodge Street Tube Station 255m
Tottenham Court Road Tube Station 430m
Contemporary Applied Arts 161m
Goodge Street 223m
Mon-Fri 9am-11pm Sat-Sun 11am-11pm (Sun -5pm)
Food & Drink:
Rate & Review
Food + drink: 4
It was second time for me to visit In-Parma, and was impressed ham with red wine. Also pesto was fantastic. I think I'm salivating even while writing this review.
Food + drink: 5
When I called to book a table for 10 for a birthday party I was overwhelmed by the helpfulness of the staff in making it possible and in proposing for me a special tasting menu so that my guests and I could get a true feel for the food of the Parma region. The food was incredible - if a little heavy on the cheese, the tasting menu was great fun and the traditional fizzy red wine served in bowls went down a treat. They even handbaked a gluten free chocolate cake for me - and it was the best dessert I ever tasted in my life. This is a small restaurant run by a team who acutally care about what they do and the food they serve!
I've not tasted the whole menu because I can't get past the sublime meat platter. It's absolutely lovely, a meat platter is doing it down because it's a selection of wonderful Italian cured meats served with a lovely mix of warm breads. Wines are selected really well and there's some fantastic choices, there's also a pair of great red fizzy wines (Lambrusco types) that are superbly rich and fruity served in small heavy bowls, ideal for rich vibrant meat.
Along with the meat platter (to share) you get some hot toasted bread with, wait for it, some lard on it. My god it's luscious and tasty, kind of like marrow – It gives you a big sloppy hug when you eat it. It's so thinly sliced it melts onto the toast and imparts a lovely lightly flavoured cuddle. It's not just butchers lard, it's very special lard from Tuscany and you will love it if you like that kind of thing.
Go, the people are great, the food is great, the service is great, there's not much that's not great about this hidden gem.
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