Raise a toast to Royal Ascot 2012 with Champagne Bollinger

Dating to 1711, Royal Ascot is the centrepiece of the British flat-racing season and one of the most important events in the nation’s social calendar. Royal Ascot’s five days of racing – along with the glamour such an occasion entails – attract more than 300,000 race-goers, including Her Majesty The Queen.

Thursday 21 June is Ladies’ Day, when Ascot’s focus turns from fillies to fashion – and, in particular, the headwear of attendees. But Ladies’ Day offers just as much spectacle on the course: during the afternoon, Ascot’s oldest surviving race – The Gold Cup – is the main event.

At such a glamorous bash, a flute or two of Champagne is a must. As always, Champagne Bollinger will be available to quench race-goers’ thirsts, both in the exclusive Royal Enclosure lawn area and at the Bollinger Champagne Bar in the main grandstand.

For others who want to celebrate Royal Ascot, but can’t make it to the event, Bollinger Rosé will be served by the glass in specially chosen London venues:

The Blue Bar at The Berkeley Hotel, Knightsbridge

A striking space designed by David Collins in a bespoke blue hue, The Blue Bar’s style and sophistication attract upmarket locals and fatigued shoppers, plus the odd celebrity patron.

Claridge’s Bar & Le Fumoir, Mayfair

These two super-chic venues – one a streamlined art deco bar, the other a ravishingly retro speakeasy – are legendary. Claridge’s ‘formal to smart-casual’ dress code is strictly observed – so don your best Ascot attire for the occasion.

Club Gascon, Farringdon

A jewel-box room that tempts with the best that France has to offer, this Michelin-starred restaurant is a fitting place to enjoy a flute of top-quality fizz.

Le Cercle, Chelsea

A hip, underground offshoot of Club Gascon, Le Cercle’s chill-out lounge area offers tempting bar snacks to complement a glass of Bollinger.

Le Gavroche, Mayfair

The antithesis of see-and-be-seen dining, Michel Roux Jnr’s old-school French restaurant is a treat indeed, with spot-on service and wonderfully rich, tempting dishes.

Maze, Mayfair

Small plates and wine flights are the main draws at this Ramsay dining room in deepest Mayfair – and the restaurant’s sommelier will be able to assist with a suitable food pairing to your Champagne.

Pollen Street Social, Mayfair

Jason Atherton’s celebrated solo venture is a hit with drinkers and foodies alike. Take a pew in the smartly appointed bar to sip on your Champers, or bring your Bollinger to the table. Alternatively, perch at the restaurant’s bespoke dessert bar.

Pétrus, Belgravia

As the name suggests, Gordon Ramsay’s dashing Belgravia destination is a sure-fire hit with a focus on wine. You can be sure your Champagne experience will be in safe hands.