What makes for the perfect whisky-drinking experience? From 27-28 September, The Singleton Taste Room will try to answer this question by opening a temporary venue where every element – interior
design, food, music – has been thought out by experts with whisky lovers in mind.
To create the perfect malt-whisky tasting environment, The Singleton took one glass-ceilinged Georgian room in Bloomsbury, then called on chef Mark Hix (pictured above), DJ Gilles Peterson,
designers Dominic Wilcox and Max Lamb, and interiors expert Daniel Poole to perfect the space with their expertise and good taste.
Hix has developed a Scottish-inspired dish to complement a dram of The Singleton; Peterson has compiled a soundtrack to the whisky-drinking experience; Wilcox has chosen the best glass from which
to sip and appreciate malt whisky, while Lamb has tested the most comfortable seats (pictured above) in which to relax as you drink. Interiors guru Poole oversaw the presentation of these elements
– and added a few surprises to the mix.
But it’s up to visitors to decide how the experts fared. Guests to The Singleton Taste Room will be able to settle down for a free dram of the Singleton before offering their verdict on the whole
experience. Entry to the Taste Room is free, and everyone who gets involved will be in with the chance of winning items from the Taste Room.
The Singleton Taste Room (33 Portland Place, London W1B 1QE) will be open from 27-28 September from 6-9pm. For further information about The Singleton of Dufftown, visit www.malts.com.