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|Address:||19-23 Shaftesbury Avenue, London W1D 7HA|
|Tel:||020 3697 4117|
|Price: £25.00||Wine: £17.50|
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Jamie Oliver opening a popup burger restaurant induced in me the same reaction as finding out that Simon Cowell likes one of my favourite bands. What's especially galling is that it is in no sense a ‘popup’ as they've got a three year lease.
This places feels like a step backwards for London's burger scene: the restaurant is as noisy and as hectic as the canteen in a nursery. Staff are breezy with slightly glazed-over eyes.
My burger was good although there was precisely zero ambition with the construction of it: lettuce, pickle, tomato and sauce. Very odd for a diner in Soho. Chips were excellent.