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‘Liberating the world one lick at a time’, is the mantra behind ‘agents of cool’ the Icecreamists. Since arriving on the scene, their risqué, sexed-up approach has courted controversy – no surprise
given that founder Matt O’Connor is also the brains behind Fathers4Justice. When they started peddling the first-ever breast-milk ice cream as ‘Baby Gaga’, it was bound to cause a furore:
Westminster Council’s Health & Safety officers were not amused & neither was the rock goddess, but the ’breast is best’ offering survived, although it now goes under the name of ‘Baby
Googoo’. Other dangerous licks from the repertoire might include ‘choc & awe’ (a zany mix of chocolate & water), ‘sex bomb’ (packed with ‘Brazilian stimulants’), ‘apocalypse chow’ &
‘Miss Whiplash’ (a berry sorbetto laced with raspberry vodka). And then there are creations like the ‘inflammatory’ Molotoffee, which fuse cocktail mixology with gastronomy & ice cream-ology.
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