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Square Meal Review of Princi ?

A Milanese concept brought to London by serial restaurateur Alan Yau, Princi is a seriously popular all-day pit stop for everything from early-morning business meets to post-theatre fill-ups. The light-filled café does a roaring trade in chic breakfasts, all-too-tempting cakes, savoury pastries and colourful salads, with fresh juices, proper coffee and a good selection of wines and cocktails to wash it all down. Its ‘casual, slightly chaotic’ atmosphere is well managed by mainly Italian staff dressed in spotless white uniforms, and wherever you find a spot – at one of the high communal tables or the street-facing counters – there are plenty of opportunities for people-watching. Meanwhile, table service and a menu of excellent wood-fired pizzas (plus a couple of pastas) beckon in the adjoining restaurant – try the Valerio, with mushroom, ham, mozzarella, cream and basil. Takeaways, too.


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  1. Published : Monday, 8 April 2013

    YUMMEI :: Princi - Soho - London

    I have a love/hate relationship with Princi.

    I love the casual/slightly chaotic atmosphere, but I hate how there is no real system and how you really do have to hustle in there for a seat on the communal counters plus it is always busy.

    Princi is a Milanese bakery chain, and is great for breakfast/lunch or dinner.

    3 in 1 baby.

    Princi serve up a huge selection of cakes, pastries, bread; there is a selection of hot foods such as lasagne, aubergine parmigana etc, slices of pizza, filled focaccia, and salad...
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  1. Published : Thursday, 17 January 2013

    Samphire and Salsify :: Princi Pizza

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    Princi Pizza
    Posted on January 17, 2013 by SamphireAndSalsify

    Princi business card

    On the left hand side of Princi there’s a restaurant serving pizzas cooked in a wood-fire oven and on the right a cafe which is always absolutely packed. This Italian cafe was originally created by Rocco Princi who already has a successful chain of cafes in Milan but was brought over here by Alan Yaou who owns Hakkasan, Yauatcha and Busaba Eathai to name but a few...
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