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Give the people what they want and they'll come' is an unattributed quote that must surely be stuck on a wall somewhere in the HQ of Caprice Holdings, for 34's menu is a roster of comforting, feel-good options updated for the metropolitan elite. There's Caesar salad, shrimp cocktail, lobster macaroni, spaghetti meatballs, and USDA prime beef cooked on the grill (a custom-built Argentinian-style parrilla grill as it happens), with faraway riffs such as salmon tataki with pickled cucumber, ginger and soy dressing or coconut rice pudding with Piña Colada ice cream proving that the kitchen is happy to do a bit of border hopping. A splendid weekend brunch menu introduces even more old favourites (salt-beef hash, say), the fixed-price seasonal menu is a fair deal round these parts, and the bespoke veggie offer is anything but bland. Proceedings take place in a fetching space with a classic appeal that fits seamlessly into its upper-crust Grosvenor Square setting.
There are some people who exude money. I don't mean it literally of course, no one has pound coins popping out from behind their ears magician style it was more that the other diners seemed very expensive. The whole experience felt very expensive. I'm sure that you know what I mean? Even before I arrived I felt slightly inadequate just trying to find the restaurant. Address: 34, Grosvenor Square. Except there isn't a 34 Grosvenor Square on Grosvenor Square. We drove around at least twice looking at numbers and found nothing. It started to seem like an insider joke - if you can't find the secret door you can't come...
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The Emin Room
The Emin Room is located above 34 and houses specially commissioned art by celebrated artist Tracey Emin. The collection will evolve as she adds one-off creations from tapestries to individual bronzes and upholstery, paintings and neons. Accommodating up to 60 people for a seated lunch or dinner (35 on one table), or up to 80 guests for a standing reception, the room is suitable for a wide variety of private and corporate events – from wedding receptions, to birthday meals, presentations, book launches and networking events. Oak panelled walls, a rust and ebony coloured marble bar, deep vermilion leather chairs and the Tracey Emin collection will make this one of the most desirable private rooms in the area.
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