 | Mike F.( 30s, Male, London )I believe all events companies should be engaging with any form of online marketing that is essentially free and opens up new business opportunities. So long as you've settled on a focused brand voice and your messaging is designed to build relationships, engage with customers and drive traffic to your website or offer then you can't go wrong. Twitter currently has more than 32 million users and is still growing at a mind boggling 2,565%. Of course there will always be something else that comes along in the future but social media as a marketing discipline is here to stay and we all need to keep up with its evolution.
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