Peroni Nastro Azzurro: always in fashion

The seasons may change but as Peroni Nastro Azzurro, the leading premium beer from Italy, proves, some things have a timeless elegance.

The seasons influence all parts of Italian culture, including food and drink, when a new season means fresh ingredients and the return of favourite seasonal dishes. Here in London we may rue the onset of autumn and winter, and dread the shortening of the days, but in Italy the colder months only signify longer nights to be spent in elegant surroundings with sophisticated company, convivially consuming the country’s favourite beer: Peroni Nastro Azzurro.

This autumn and winter, Italians in Tuscany and Piedmont will tuck into wild mushrooms and truffles in earthy dishes like porcini pappardelle, chicken portobello, truffle tagliolini and wild-mushroom risotto, while Italians from the Dolomites will celebrate the grape harvest and welcome in the winter months with chestnuts and speck – all washed down with delicious Peroni Nastro Azzurro, crafted with typical Italian care.

‘What’s unique to Italians is linking a Mediterranean diet with beer,’ says Peroni Nastro Azzurro master brewer Roberto Cavalli. ‘It’s part of our tradition.’ The idea of launching Peroni was, in his words, to ‘show off’ – to make a premium beer that was better than all others.

So, whether you’re in Italy or London, you can embrace the finest things in life: eating seasonal food and, naturally, drinking the most stylish world beer brand.