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Bacardi has always known how to throw a party – just think back to its 1990s’ TV ad campaigns that featured rum-soaked Caribbean nightclubs rammed with free-spirited revellers, or impromptu hedonistic get-togethers on pop-up islands. This reputation, coupled with the rum’s history as the original spirit in cocktails such as the daiquiri and the mojito, make any party thrown by Bacardi one you’ll want to be at. And this year, Square Meal readers can join the party.
For the past four years, Bacardi has hosted global bartending contest the Bacardi Legacy Cocktail Competition – a prestigious event that is not only a rigorous competition challenging the world’s best bartenders to display their skills in style, but also one of the industry’s top insider parties, where the atmosphere is high-octane and the booze free-flowing.
Through a series of regional heats, the competition aims to find new cocktails using Bacardi Superior rum that will stand the test of time and create a ‘Bacardi legacy’. In the first stage, bartenders from some of the UK and Ireland’s top bars showcase their mixology and cocktail-making abilities as well as their knowledge of the history and profiles of Bacardi’s rums. Then, at the regional final in London – attended by trade experts, top bartending talent and some of the biggest names in the drinks industry – 24 finalists vie to become bartending icons by wowing Bacardi’s panel of judges with a unique cocktail recipe.
But that’s not all. During the evening, three finalists are selected as ‘Most Promising’ and chosen to take their drink to the next level: for this, each is given one year and a marketing budget. Their task? To market and promote their cocktail on a global scale. The most successful finalist is announced as the ultimate winner at the Bacardi Legacy Cocktail Competition the following year and is then put forward for the Bacardi Legacy World Final.
This year, for the first time, Bacardi Legacy Cocktail Competition is opening its doors to members of the public, who can watch the bartenders compete and sample their cocktails. Guests will see the 2013 finalists mix and present their cocktail recipes – and have the chance to sample the concoctions. They will also find out which finalist from the 2012 competition will be put forward to take their place on stage at the Bacardi Legacy World Final 2014. What’s more, they will be able to party the night away at the event’s legendary after-party, held in a secret east-London location.
The Bacardi Legacy Cocktail Competition takes place on Thursday 7 February – and Square Meal has 10 pairs of tickets to give away. Ticket holders can enjoy free entry, free drinks all night, and the spectacle of the best in the business competing against each other. To win a pair of tickets, tell us why you deserve to be at the party via Twitter.
Simply tweet @squaremeal with the reason you deserve to be at the party, including the hashtag #bacardilegacy, before Monday 28 January. The most original responses will win the tickets.
Entrants must be over 18. All winners will be notified on Tuesday 29 January. For details of the secret location (to be announced on 7 February), follow twitter.com/shabbacardi.