22 August 2014

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Beers with Bond


Goldie_at_Heineken_party.jpgTHE EVENT: a beer-fuelled preview screening of Skyfall and a Bond-themed after party. Sponsors Heineken rolled out some big-name entertainment to celebrate the release of the film, in which 007 famously swaps his trademark martini for a bottle of the dutch beer. Not without some rather generous sponsorship (we’ve heard reports of $45m) from Heineken, of course.

THE HOST: Heineken.

THE VENUE: Empire Leicester Square for pre-screening beers and the film itself, then a short walk down the road to Café de Paris for the party.

THE FOOD: popcorn with the movie, then large trays of filling canapés: vegetarian spring rolls, chicken satay sticks, fillet steak on potato cakes with béarnaise sauce, and dessert pots to finish. We regretted popping by McDonald’s for a quick burger between the cinema and club (well, you never know…).

TO DRINK: Heineken, Heineken and more Heineken. You literally couldn’t move for girls in branded dresses pushing trays of special edition Skyfall bottles.

THE ENTERTAINMENT: an intimate headline set from Professor Green closed the show in the small hours of the morning. Many guests had left by this stage but the atmosphere was still electric – like having the Hackney rapper play at a private birthday party. Earlier on, we’d had a long (some would say self-indulgent) performance from Goldie and a lively set by Gin Wigmore (who also did the soundtrack for Heineken’s Bond ad). There was more predictable entertainment in the form of theme tunes performed by a string quartet too. Oh, and let's not forget the gold-painted Bond Girls. Lots of them: doing aerial acrobatics, posing on the stairs, marching about the place in unison.

THE TALKING POINT: whether beer really was the best drink to serve at the pre-screening reception (we’ve never seen so many people take mid-movie loo breaks in a cinema).

Professor Green Professor_Green_performs_at_Heineken_party.jpgWE LOVED: the film. Like, really loved it. The Best of Bond.

ON THE GUESTLIST: most were key clients of Heineken’s but we also spotted Gizzi Erskine, most of the cast of Made in Chelsea, and Amelia Lily from last year’s X Factor

Gin Wigmore - Gin_Wigmore_at_Heineken_party.jpg

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