Keith Prowse’s Experience Club is one of the biggest revelations in the hospitality sector in the past few years. It brings informal hospitality at the biggest sporting and cultural events to the corporate market with a heavily reduced price tag, as well as guaranteeing access to the best seats. It comes with no dress code and a more relaxed format to food and drink (think buffet instead of four courses and beer and wine instead of Champagne). Guests can come and go to the facility as they please, with access to the hospitality area before, during and after the match or performance. Generally in the region of 40% cheaper than traditional sit-down, fine-dining hospitality, it’s the ideal package for groups of friends, or client entertaining where a fixed structure of entertainment isn't as important as the action itself.
Currently available at Twickenham, The Kia Oval, The Wimbledon Championships, Cartier International Polo and Henley Royal Regatta, The Experience Club also has a loyalty scheme, whereby points are accumulated for every place booked at an event. ‘Club Credits’ can then be redeemed for free places at future hospitality events. For example, if you were to buy two places at Wimbledon at a cost of £600 your account would automatically receive 600 Club Credits.