Pictures Experience offers smart way of capturing data & raising brand awareness through events. Free pictures are taken of your guests, who are then given special cards with the dedicated URL address & unique code needed for image retrieval. Just before they are able to see their pictures, visitors are asked to fill in your customised online survey, which can cover anything from brand perception to feedback on their purchasing patterns, reactions to your recently-held events or otherwise. Attendees offer up this information in return for their pictures, which can be printed, saved or shared with friends & family via email or social media networks. Importantly, the photos always carry a branded watermark, so wherever it travels, your branding goes with it. The company believes that adding this kind of incentive to your data capture generates a response rate of up to 70%.