Following its success in Beirut, BRGR.CO jumped onto London’s careering burger bandwagon with the launch of this “excellent-value” outlet in Soho. A ‘hall of fame’ comprising ‘cow heads’ created by local artists is a feature of the funky, brick-walled interior, while the burgers are built from 28-day aged Buccleuch beef. They come in three sizes (up to 8oz) and are supplemented by a medium-rare ‘butcher’s cut’ and a couple of veggie alternatives, with five sorts of fries to choose from (‘crunchy’, ‘messy chilli’, parmesan truffle etc). Starters bring sloppy Joes, buttermilk onion stacks and ‘savvy wedge’ salad, while the drinks list touts homemade lemonade with a choice of spirits, plus boozy iced tea, wines and American Huber beer. No bookings, but takeaways and local deliveries should suit deskbound Soho workers; otherwise, Sunday brunch comes with unlimited Bloody Marys.